Digital marketing is vital for grabbing massive attention, as the digital world is highly flexible and accessible for all generations. Facebook, Instagram, Linkedin, and other platforms have contributed remarkably to revenue escalation. Though, the strategy should calculate the necessity and goals of the campaign. Here below explains further aspects of choosing a platform. 

It is critical to consider your type of business, the scope, and its target market. Businesses run by different models, either business-to-business, business-to-consumer, or business-to-government. It all depends on the product or services, which may be suitable for all, or aims at the niche market. Navigating this market will be essential to act on the right platform. What are their daily used platforms? 

The audience, which is your market, can be segmented into several groups such as genders, likings, and more. Identifying the type of customers is pivotal for competing in a large market size. The contents of the platforms supposedly cover segments precisely, thus generating highly positive feedback in a shorter time.

Those two things are crucial, though budgeting will be an issue. Knowing platforms may escalate revenue is essential to consider the budget capability. The question should be: “What is the benefit? When can I feel the impact?”

Companies can choose between organic and inorganic platforms or social media. Organic social media is a zero-budget marketing through SEO (Search Engine Optimization), in which the content relies on the most searched topic and keywords from the customers. Zero-budget strategy is always a great alternative, but getting the impact faster is hard. Paid social media is another option for companies to go with google ads or Facebook; it costs higher, though it is worth considering the scalability of these two.  

There have been many discussions about the importance of digital marketing and its tremendous effect on branding, product marketing, and communication, thus escalating revenue. A study from Yogyakarta assesses the impact of digital marketing on Sales Performance. It shows the results of sales performance can increase by 41,8%. A study also reflected the positive effect of digital marketing on brand loyalty. Alyahya et al shared that digital marketing had a significant role in the pandemic that brought creativity in developing strategies through digitalization. COVID-19 affects businesses, in which utilizing social media and gadgets becomes fundamental to increasing profit. 

Few studies also support the same idea of how digital marketing gives higher opportunities in leading the market. Overall, digital marketing can increase revenue from product and service awareness or the brand itself.

In short, the budget influences the strategy implementation and the duration for the desired outcome. If there is a limited budget, choose SEO to maximize the performance. Digital marketing also benefits business development by predicting and navigating the audiences for further development. It is essential to act thoughtfully regarding the use of the platforms. 

Increasing revenue through digitalization is necessary. Of this fact, PT Inspiry Indonesia Konsultan can assist you in developing your digital marketing strategy through web development, advertisement, web maintenance, and more.

Contact us via:

E-mail: inspiryindonesiakonsultan@gmail.com

Website: www.inspiryconsultant.com

Instagram: @inspiry.indonesia

Mobile phone : +62 877 6777 1778

Salam Inspirasi,

apt. Syifa Amirta Sani, S.Farm