Learning how to sell is essential nowadays. It is an added value, even if you are not working in sales, since it aids in convincing a new person to accept your idea or describe a new product to a client over a catch-up call. 

What is the Customer Need for Selling Model (CNSM) Training?

In the Customer Need Selling Model (CNSM), you act as a consultant: you help identify the needs of clients and suggest solutions that meet their needs. CNSM focuses on helping your customers -rather than helping yourself to get a “sale”. Before using this technique, you should master product knowledge, competitor knowledge, communication skill, and even trust and credibility more than other sales models. CNSM explains how to make effective sales, how to prospect and select customers intelligently, and the strategy to explore customer needs. 

CNSM techniques implementation will deliver solutions according to customer needs and preferences, then influence the whole conversation toward the final destination that is mutually beneficial. By the end of the CNSM  training, participants will be able to:

1. Understanding Customer Need

2. Engaging Customers Effectively

3. Delivering Valued Solution

4. Handling Customer Responses

Understanding Customer Need

Whether you are selling a product, services, a program, or even a job in your organization, you must enter that situation with an expert understanding of your customer needs, their background, and what they care about. In other words, CNSM needs lots of preparation. Much of your selling activities will come before you speak to the customer.

When you are learning the CNSM, you will learn about:

Identify Your Customer: With whom will you speak: Is it a decision maker, user, or team member? You must understand the driving factors. 

Connect your Customer & your product with Benefits: Great salespeople and marketers must understand the distinct difference between features and benefits. It is because the concern will be: “What is in it for me?” 

• Features are what your product or service DOES.

• Benefits are what those features MEAN to your Customer.

Explaining features and benefits at once will generate an emotional connection. When preparing the meeting, focus on identifying the benefits. Thereby it will be easier to communicate the information.

Understand the need of your Customer: Identify problems or situations that your product or services will help solve and needs that it will address. 

Mastery your Unique Selling Proposition [USP]: People buy the best solution that meets their needs and their budget. Make sure that you highlight what makes your product relevant to them. 

Handling Customer Response: Whatever the offer is, there will be negative responses such as misunderstanding, doubt, indifference, or objection. If you are not prepared for this, then it may cause you to become frustrated and lose some control. That is why 'How to think on your feet' is important. Negative responses are not definite rejections. It shows that the customers need more information to convince them of the benefits. This kind of response gives opportunities to explain the product more. When facing a negative response, you should address the fears, answer their concerns, reassure them, and move forward positively.

Conclusion

A good rule for successful selling is having much time for preparation. Practice your skill and make sure you fully understand the needs, and benefits (not just the features). Trained by PT Inspiry Indonesia Konsultan will be exceptionally great. CNSM Training with the experts is available now.

Contact us via:

E-mail: inspiryindonesiakonsultan@gmail.com

Website: www.inspiryconsultant.com

Instagram: @inspiry.indonesia

Mobile phone : +62 877 6777 1778

Salam Inspirasi,

Marsono M, Amd. Gz